Ecommerce AI Audit Checklist: 15 Things to Review
When teams need a fast baseline, a fixed checklist keeps the audit focused. The items below cover the machine-readable commerce signals most likely to reveal template or catalog gaps.
Why this matters
Use the list across several representative products rather than checking a single URL. Record both missing fields and mismatches between structured data and the visible store.
What to check
- Product object
- Product name
- Description
- Primary image
- Price
- Currency
- Availability
- Brand or vendor
- SKU
- GTIN or MPN
- Variants
- Reviews or rating
- Shipping details
- Return policy
- Crawlability
How to improve it
- Mark each item as present, missing or inconsistent
- Prioritize purchase-critical fields first
- Aggregate repeated misses across the sample
- Re-check after changes and save the history
A checklist is a baseline, not a guarantee of platform eligibility or ranking. Use it to make the store more legible, then follow official channel requirements separately.
How AI SHOP CHECK approaches the audit
AI SHOP CHECK samples representative product pages, evaluates a fixed set of machine-readable commerce signals and aggregates repeated gaps into a store-wide report. The scan is designed to make remediation easier: you can see the overall score, the percentage of sampled products missing a signal, individual product scores and a short prioritized action plan.
The score is an independent readiness metric. It is not issued by OpenAI, Google, Shopify or another shopping platform, and it does not guarantee inclusion, ranking, traffic or recommendation. Use official platform documentation for channel-specific eligibility and feed requirements.
Use the result as a baseline
Save a scan before changing your theme, structured data, catalog import or policy configuration. Re-scan after the change and compare the result. For stores that change frequently, recurring monitoring can help surface score drops that deserve investigation.
Run a store-wide readiness scan and see the repeated product-data gaps first.
Open AI SHOP CHECK